Your knowledge of our company and its appeal
Question
Tell me what you know about our firm. What draws you to us in particular?
Short answer
Show real research and link it to yourself. Summarise the firm's main businesses, strategy and something recent (results, a product, a deal), then connect two or three specific features, such as culture, desk strengths or training, to your own goals. Generic praise that could apply to any firm is the most common failure.
Adapted from Crack, Heard on the Street, Q5.2.1, p.48; question and answer rewritten by SelfMadeQuant.com.
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