Market size estimate for a small racquet sport
Question
Estimate how big the US market is for a minor racquet sport such as squash or racquetball.
Short answer
A few hundred million dollars a year is a sensible order of magnitude. Estimate participants (say of million, about million players, many of them casual), then annual spend per player on equipment, balls, court fees and club dues (perhaps – dollars), giving roughly – million dollars. Segment by casual versus committed players and state which revenue streams you are counting.
Adapted from Crack, Heard on the Street, Q5.5.15, p.55; question and answer rewritten by SelfMadeQuant.com.
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