Making the case against a rival firm
Question
Why wouldn't you be better suited to one of our competitors?
Short answer
Differentiate without bashing competitors. Point to specific features of this firm (strategy, culture, product strength, people you met) and explain why they match your goals and style better. Showing you have genuinely compared options makes the commitment more credible.
Adapted from Crack, Heard on the Street, Q5.2.9, p.49; question and answer rewritten by SelfMadeQuant.com.
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